The Ultimate Question

Why?(To which the answer is not  42)

Some visitors to Damian Trasler’s blog have arrived there as a result of existential searches.  Damian found the following inbound search terms in the blog’s data log:-

lazy bee scripts/why
why/lazy bee scripts

I have no idea whether or not the searcher (I assume this was one person, although the first search term cropped-up twice) found the answer, not least because I’m not sure what the question means.  It could be

Why should I buy something from Lazy Bee Scripts? Or
Why is there a company called Lazy Bee Scripts? Or
Why did Damian Trasler choose Lazy Bee Scripts as a publisher? Or possibly
Why should I choose Lazy Bee Scripts as a publisher?

The answer to the first one is simple: we’re offering something that really appeals to you at a price you can afford.  Go ahead and buy it.  (Go on, you know you want to.  It’s only a few clicks away.)

The second question is about company history and how the name came about.  Maybe another day…

The third and fourth questions are questions about value proposition: what is the value of Lazy Bee Scripts to an author?
The Lazy Bee Scripts web site demonstrates what we do for authors (we sell their scripts and collect performance royalties).  There’s also plenty of information on the publishing pages of the site about the way we go about it.  What we don’t have on the web site is a simple statement of our value proposition to authors.
We don’t tell playwrights why they should use our services because, in my view, that’s putting the question the wrong way round.  I’m very happy to tell you about our service, but I don’t want to tell you that you need it, because maybe you don’t.  We’ve been publishing Damian’s scripts for around ten years – so it would be fair to assume that our services suit his needs – but only Damian can answer why that is.  So, in my view, instead of asking someone else Why Lazy Bee Scripts?, the questions for the writer should be “what do I want from a publisher?” and “which publisher comes closest to offering it?”

Sometimes “Why?” is a question you have to answer for yourself.

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2 thoughts on “The Ultimate Question

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